420% Increase In Conversion Rate

Robert Puddy calls me a Testing & Tracking freak, but I don't care when I discover small changes that make big differences.

I have a membership site in a niche market and I was disappointed with the conversion rate so I set up an exit survey to ask folks why they weren't signing up.

I was well and truly gobsmacked when I read the feedback from one person…. So I set up a split test with one change and my sign ups increased by a massive 420%

What was the change?

Well, I was using Mr Puddy's Launch Formula Marketing script and there's a box that allows the visitor to insert a coupon, or promo, code. I removed it.

Why did it make such a difference?

Well, it's like the lady said when she filled out the exit survey… she said "I saw a box for a code and I wondered how I could get discount. I didn't want to pay full price if there was a special offer."

The moral of the story…

If you're not testing you're almost certainly losing money!